{"id":118508,"date":"2014-09-25T03:53:14","date_gmt":"2014-09-25T03:53:14","guid":{"rendered":"https:\/\/madreselvazapatos.com.ar\/nosotros\/"},"modified":"2026-07-29T15:30:34","modified_gmt":"2026-07-29T18:30:34","slug":"about-us","status":"publish","type":"page","link":"https:\/\/madreselvazapatos.com.ar\/en\/about-us\/","title":{"rendered":"About Madreselva | 20 Years Crafting Argentine Tango Shoes"},"content":{"rendered":"\n
\n\n\n
\n

Madreselva \u2014 Buenos Aires<\/p>\n

Dancer first,
designer second<\/h1>\n
<\/div>\n

Viviana Laguzzi carried Argentine tango to the world’s most prestigious stages. Today, that same passion is poured into every pair of Madreselva shoes.<\/p>\n<\/div>\n\n\n

\n

A life on stage<\/h2>\n

She started as a classical dancer at the Teatro Col\u00f3n of Buenos Aires<\/strong>, where she graduated as a professional dancer. Life then took her to the tango stages, at first as a complement, and later as her declared passion.<\/p>\n

For more than 18 years<\/strong> she toured the world with her partner Juan Corval\u00e1n, as the solo duet of the Tango Pasi\u00f3n<\/em> company and of Maestro Mariano Mores<\/em>‘ company. She danced at the Acropolis of Athens<\/strong>, at the Kremlin in Moscow<\/strong>, at the Th\u00e9\u00e2tre des Champs-\u00c9lys\u00e9es in Paris<\/strong>, at the Arena Theatre of Turkey, and in Chinese cities where tango was being embraced for the first time between strangers.<\/p>\n

She was chosen as Argentina’s representative at the Congress of the Americas in Miami<\/strong>, where presidents from around the world gathered.<\/p>\n<\/div>\n\n\n

<\/div><\/div>\n\n\n
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The origin of Madreselva<\/h2>\n

When I danced, none of the shoes I could find were enough. Back then, what the market offered was classic and rough<\/strong> \u2014 built for the foot that walks, not for the foot that pivots.<\/p>\n

The demands of my dance \u2014the fast turns, the shifts of weight, the relev\u00e9s<\/em>\u2014 asked for a shoe that simply didn’t exist. So I began having them made by a trusted craftsman. I wanted them more flexible, lighter, more stable<\/strong>.<\/p>\n

But I also wanted them to be more fashion<\/em>, more luxury<\/em>. Not just a shoe: an object worthy of the dancer’s aesthetic<\/strong>, not only her technique.<\/p>\n

That is how, without a business plan, the very first Madreselva last was born.<\/p>\n<\/div>\n\n\n

<\/div><\/div>\n\n\n
\n

Madreselva \u2014 when the feet need poetry<\/h2>\n

Madreselva is born from a search that is at once simple and difficult: to create a shoe capable of uniting elegance, stability and comfort<\/strong> through hours of dancing.<\/p>\n

Every pair is handcrafted in Argentine leather<\/strong> at our atelier “Palacio de los Lirios”, Avenida Rivadavia 2031, Buenos Aires. A design made by someone who knows exactly what happens the moment the music begins and the body has to say everything without a word.<\/p>\n<\/div>\n\n\n

<\/div><\/div>\n\n\n
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Institutional Recognition<\/p>\n

Official Sponsor \u00b7 Argentine Tango World Championship<\/h2>\n
<\/div>\n

Madreselva is the Official Sponsor of the Buenos Aires Tango Festival and World Championship<\/strong> since its inception, and of most of its international and regional sub-venues<\/strong>. A recognition that reaffirms the brand’s commitment to the art of tango and its performers around the world.<\/p>\n<\/div>\n\n\n

<\/div><\/div>\n\n\n
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From Buenos Aires to the world<\/h2>\n

The first clients were professional Argentine dancers. Then, by word of mouth, Madreselva began to be recognized abroad: the United States, Germany, Italy, Japan, France and Spain<\/strong>, among other markets where the tango community seeks Argentine excellence.<\/p>\n

“People trust me and my company even without knowing Buenos Aires,” Viviana says. “Behind the designer they find a dancer with tremendous experience who advises them on their looks<\/em>.”<\/p>\n

Every enquiry receives a personal answer. One-to-one care<\/strong>, sustained by a small, dedicated team.<\/p>\n<\/div>\n\n\n

<\/div><\/div>\n\n\n
\n

What does tango mean?<\/h2>\n

“I think of my grandfather, with whom I took my first steps. Of my grandmother who spent whole afternoons sewing with me. Of my mother, cheering me on through every tour. Of the standing ovations in the most remote places. Of those bars of La Cumparsita<\/em> that still today make my skin shiver.”<\/p>\n

“It is my life, it is my passion. I used to express it through movement. Today I pour it into my designs \u2014 but always from the heart. It’s the only way I know.”<\/p>\n

\u2014 Viviana Laguzzi<\/p>\n<\/div>\n\n\n

\n Discover the Collection<\/a>\n Visit the Atelier<\/a>\n

“Palacio de los Lirios” \u00b7 Avenida Rivadavia 2031 \u00b7 Buenos Aires, Argentina<\/p>\n<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Madreselva \u2014 Buenos Aires Dancer first,designer second Viviana Laguzzi carried Argentine tango to the world’s most prestigious stages. Today, that same passion is poured into every pair of Madreselva shoes. A life on stage She started as a classical dancer at the Teatro Col\u00f3n of Buenos Aires, where she graduated as a professional dancer. 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